Indian textiles is rich in beautiful printing and weaving techniques like block/screen prints, ajrakh, kalamkari, tie and die, ikkat and many more. Many of these has influence from other cultures and geographies. But mostly when we think about these, we tend to lean towards ethnic wear like salwars and saris. But here is a list of popular Insta desi brands, that has redefined Indian fashion while staying strong to the roots.
Some tips to keep in mind before you ‘insta shop’:
- Make sure the brand is authentic : Check out the reviews in google or see if they have a website. Look out for customer ratings or comments under the product. Many instagram sellers just posts the pics from other sellers and sells bad quality products. So be careful.
- Chat with the brand people : All these brands are run by women entepreneurs themselves and they are always happy to reply to your doubts and needs. So if you want customizations done or if you are not sure of what to get, or need to know about the return policy, you can always reach out to them.
- Look out for a sale : Especially for clothing and jewelry, I eye my favorites and wait till a sale comes around the corner, to purchase them. You save a lot (really alot) and wouldn’t even have to pay the shipping charge most of the time.
- Buy from ethical brands: I am always looking out for brands that not only claims to be ethical in production but that sources their raw materials ethically as well. Many brands works in empowering women in rural areas. And it feels good to know that when you buy from them, you are also encouraging their efforts.
- Be respectful: Many of these brands are owned woman entepreneurs, passionate about their art and work. These clothes are not like the mass produced ones you buy from big brands, but are lovingly handcrafted. Many of them even made from natural fibres and dyes, handprinted painstakingly to achieve the precision.
- Payment: Almost all the brands I have bought from accepts only bank transfer, with a few exceptions who accepts paytm as well. So netbanking is the best mode of payment and make sure you correctly add the bank details of the seller, to avoid any issues with payment.
Iam not a fashion blogger, and these are mostly mobile clicks from my travel. Some of you might be familiar with these pics, as I have posted all these pics in my Insta handle.
What makes these labels special is that, these are all founded by strong passionate women, who thinks out of the box and paves their own path.
The Khadi cult
Oh this is my favourite of the lot. This label is owned by Priyanshi Jariwala, aka theroundwoman, who is super cute and friendly.
The Khadi Cult endorses the idea of being a ” KHADI- VADI” but in a voguish way.
You can also purchase from their website. I love the latest prints in their summer collection. Incase you like a print, you can get it customized in any design you want as well.
Who knew that prints in Khadi could be so cool and quirky.
This is a home based clothing brand by, Pooja based in Kerala. The clothes are simple, beautiful and very comfortable. Also super affordable. I usually ask her for fabrics in stock and get them customized.
A Jaipur based brand that sells beautiful block printed dresses.
They are rightly priced, compared to many of the mediocre but highly expensive brands out there in the market today, especially for handblock prints. But customizations are not available.
Okhai is an initiative by Tata Chemicals Society for Rural Development (TCSRD) for empoweing rural and semi-urban women and rural artisans across India.
Okhai’s mission is to encourage women from less privileged backgrounds to acquire new skills; to give them the self-confidence and self-esteem required to earn by their own industry and initiative; and to enable them to carry this newly discovered skill and confidence into the wider world.
Their website has a huge collection of apparels for men, women and also homedecor items and accesories. All their attires are made for the modern women, with strong roots in tradition. Their kurtas are smart, flared, elegant and perfect with pockets.
I never thought I could afford one of their pieces but then again, they had a huge sale before they took a break last year.
The fabric is soft and the dress is very light, flared and comfortable. The the best things is it has pockets.
I am not a sari lover and I don’t think I will ever get the draping right, but I couldn’t resist buying this piece from Margazhi designs.
The beautiful owner Madhulika, wears them with such elegance and poise. It’s a madurai cotton sari and Iam planning to turn it into a dress later.
If you love saris, especially traditional woven ones, this is the handle to follow.
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This has been the most requested post and many of you has been asking about my attires posted in Insta. Do subscribe and comment below and let me know if this post was interesting. Depending on that I will make a post on more brands.