Insta shopping : 6 desi brands redefining Indian fashion

Indian textiles is rich in beautiful printing and weaving techniques like block/screen prints, ajrakh, kalamkari, tie and die, ikkat and many more. Many of these has influence from other cultures and geographies. But mostly when we think about these, we tend to lean towards ethnic wear like salwars and saris. But here is a list of popular Insta desi brands, that has redefined Indian fashion while staying strong to the roots.

Some tips to keep in mind before you ‘insta shop’:

  1. Make sure the brand is authentic : Check out the reviews in google or see if they have a website. Look out for customer ratings or comments under the product. Many instagram sellers just posts the pics from other sellers and sells bad quality products. So be careful.
  2. Chat with the brand people : All these brands are run by women entepreneurs themselves and they are always happy to reply to your doubts and needs. So if you want customizations done or if you are not sure of what to get, or need to know about the return policy, you can always reach out to them.
  3. Look out for a sale : Especially for clothing and jewelry, I eye my favorites and wait till a sale comes around the corner, to purchase them. You save a lot (really alot) and wouldn’t even have to pay the shipping charge most of the time.
  4. Buy from ethical brands: I am always looking out for brands that not only claims to be ethical in production but that sources their raw materials ethically as well. Many brands works in empowering women in rural areas. And it feels good to know that when you buy from them, you are also encouraging their efforts.
  5. Be respectful: Many of these brands are owned woman entepreneurs, passionate about their art and work. These clothes are not like the mass produced ones you buy from big brands, but are lovingly handcrafted. Many of them even made from natural fibres and dyes, handprinted painstakingly to achieve the precision.
  6. Payment: Almost all the brands I have bought from accepts only bank transfer, with a few exceptions who accepts paytm as well. So netbanking is the best mode of payment and make sure you correctly add the bank details of the seller, to avoid any issues with payment.

Iam not a fashion blogger, and these are mostly mobile clicks from my travel. Some of you might be familiar with these pics, as I have posted all these pics in my Insta handle.

What makes these labels special is that, these are all founded by strong passionate women, who thinks out of the box and paves their own path.

The Khadi cult

Oh this is my favourite of the lot.  This label is owned by Priyanshi Jariwala, aka theroundwoman, who is super cute and friendly.

 The Khadi Cult endorses the idea of being a ” KHADI- VADI” but in a voguish way.

You can also purchase from their website. I love the latest prints in their summer collection. Incase you like a print, you can get it customized in any design you want as well.

Udaipur shopping : In the wonderland of wooden curios

Who knew that prints in Khadi could be so cool and quirky.

Vipoojitha

Do you spot the mini white elephants?

This is a home based clothing brand by, Pooja based in Kerala. The clothes are simple, beautiful and very comfortable. Also super affordable. I usually ask her for fabrics in stock and get them customized.

Matching matching

Rivaaj Clothing

A Jaipur based brand that sells beautiful block printed dresses.

They are rightly priced, compared to many of the mediocre but highly expensive brands out there in the market today, especially for handblock prints. But customizations are not available.

 

 Okhai.org

Okhai is an initiative by Tata Chemicals Society for Rural Development (TCSRD) for empoweing rural and semi-urban women and rural artisans across India.

Mix and match

 Okhai’s mission is to encourage women from less privileged backgrounds to acquire new skills; to give them the self-confidence and self-esteem required to earn by their own industry and initiative; and to enable them to carry this newly discovered skill and confidence into the wider world.

Their website has a huge collection of apparels for men, women and also homedecor items and accesories. All their attires are made for the modern women, with strong roots in tradition. Their kurtas are smart, flared, elegant and perfect with pockets.

Mogra Designs

I never thought I could afford one of their pieces but then again, they had a huge sale before they took a break last year.

The fabric is soft and the dress is very light, flared and comfortable. The the best things is it has pockets.

Margazhi Designs

I am not a sari lover and I don’t think I will ever get the draping right, but I couldn’t resist buying this piece from Margazhi designs.

The beautiful owner Madhulika, wears them with such elegance and poise. It’s a madurai cotton sari and Iam planning to turn it into a dress later.

If you love saris, especially traditional woven ones, this is the handle to follow.

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This has been the most requested post and many of you has been asking about my attires posted in Insta. Do subscribe and comment below and let me know if this post was interesting. Depending on that I will make a post on more brands.

July favorites : Afghani earrings, sari, juttis and many more

My last favorites post was in Feb (link) and it was mostly about skincare products. But here is an exclusive post on everything but skincare. Take a look at my favorite purchases for the month.

My favorite glass bottle from Home Centre

Home centre is running awesome offers this month and since I decided not to use plastic bottles anymore for storing water, I picked up this beauty for just Rs 200. Love the mechanism of the cap and Iam surprised at how much I look forward to drinking water these days. I add few mint leaves and a dash of lime to the water and it keeps you hydrated with a feeling of freshness.

This gorgeous cotton sari

I am not a sari lover but I fell in love with this one. I plan to make a dress out of it after I wear it once as sari. Margazhi designs, an insta store is one of my recent finds and I love their collection. Don’t you think this one is gorgeous?

Super comfy floral juttis

These look very classy and goes with all attires. Akaayra an insta store has a great collection of these comfy beauties.

Healthy snacks anyone?

Snackible is a healthy snacks company bidding to revolutionize the snacking industry by delivering unique, healthy, and tasty snacks, anywhere in India.I bought Oats & Chia Chocolate Bites,Oatmeal waaffle, Chilli Garlic Pita Chips, Herb & Cheese Makhana and Kale chips with bajra puffs. To give you a mini review, I loved everything except the waffles and Kale chips. Basically the waffles were not crisp and Kale chips was more of bajra puffs with kale leaf bits. I loved the cheese Makhan and oats chocolate bites.

Afghani gunghroo earrings

You all loved the afghani chandbaalis I got last time, featured in the Feb Favorites post. I bought this one from The Trinket Shop (another insta store). As you know, I share more tips and pics in Instagram and answer all your skincare queries there. And since I spend more time in Insta, I explore and find out these amazing insta stores. This one has awesome and affordable jewelry collection and the best part is you can block your favorites over a period and get them all together and thereby save shipping charge.

Rose and Shea Butter soap from Soap works

You would already read about this in my recent insta post but if not, hear hear. I got this sample in my December reverie box but I never used it so far. I actually kept it in my cupboard for the amazing fragrance. It has a divine rose smell, lathers lightly and looks so pretty with scattered rose petals in the transparent block.

Nykaa nailpaints

Lastly let me tell you about these beautiful and unique colors from the Nykaa nailpaints range. I bought 2 matte, (chia pudding & royal amethyst) and 1 normal nailpaint(marsala chai). The colors are amazingly pigmented and gives full coverage in a single swipe. Love the texture of the matte nailpaint. The only drawback is, incase you love doing nail art like me and paint design using one matte nail paint on top of another, it is likely to chip off fast.

As for skin care products there are many amazing ones I tried recently and I feel feature them one by one in my coming posts. Hope you liked this one and let me know if you have any questions. Also don’t forget to subscribe and leave your comments. See you.